The convenience retailer continues to evolve its highly rated U-Drive Plus program and app with more features and better technology.

UDF expanding rewards program with ‘VIP’ deals

Permission granted by United Dairy Farmers

Dive Brief:

  • United Dairy Farmers will offers shoppers an updated U-Drive Plus rewards program beginning April 1, according to the company’s website. 
  • The newest addition to U-Drive Plus is “VIP app deals,” which offers members access to buy one, get one free deals and discount bundles. The chain has also added more ways to stack up fuel discounts through in-store purchases.
  • This is just the latest update for UDF’s loyalty program, which was the highest rated among the gas station rewards plans last year, according to a 2023 survey from Newsweek and data research company Statista.

Dive Insight:

UDF’s rewards program, which has won numerous awards and features on the company’s highly rated app, has gone through several updates over the past several years.

Other changes have included adding UDF’s signature fuel price lock to the program in 2018, refreshing its general technology platform in 2021 and implementing a text messaging outreach service with guest engagement company Movibity in 2022.

While loyalty programs at many convenience stores are lagging behind those found in other retail channels, some c-stores like UDF have continually improved their rewards, apps and more. With many consumers still paying close attention to their spending, offering additional discounts and bundled offers promises to strengthen the relationship customers have with UDF.

The company’s stackable savings offer covers gasoline as well as snacks, fresh food and other categories. Shoppers can add up savings across categories and apply them when filling up at the pump. 

U-Drive Plus also offers Wednesday freebies, discounts on many in-store items and more. 

Established in 1940, Cincinnati, Ohio-based UDF has around 200 stores and employs about 3,000 people. Its business units include c-stores, wholesale ice cream, manufacturing, commercial baking, real estate, warehousing, transportation and petroleum transportation.

  • United Dairy Farmers continues new store design rollout By Jessica Loder • July 28, 2023



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